> ## Documentation Index
> Fetch the complete documentation index at: https://support.stllr.network/llms.txt
> Use this file to discover all available pages before exploring further.

# How UGC campaigns work on Stllr

> This page explains the full journey of a UGC campaign — from your first idea to an approved video you can use.

This page explains the full journey of a UGC campaign — from your first idea to an approved video you can use. Each step links to a detailed guide.

## Key terms

| Term | What it means |
| - | - |
| **Campaign** | The overall project. It holds your campaign brief and one or more videos. |
| **Campaign brief** | The shared details of the campaign: name, description, niche, country, product delivery. |
| **Video** | One deliverable inside a campaign. Each video is produced by one creator. |
| **Video brief** | The instructions for one video: what the creator should do, format, tone, references, product details. |
| **Creator** | The content creator who produces your video. |
| **Draft** | A campaign you started but have not paid for yet. |

## The journey at a glance

```mermaid theme={null}
flowchart TB
    A["1. Create campaign<br/>(campaign brief)"] --> B["2. Decide what you need<br/>and check out"]
    B --> C["3. Define your videos"]
    C --> D["4. Matching<br/>(a creator joins)"]
    D --> E["5. Shipping<br/>(if product)"]
    D --> F["6. Scripting"]
    E --> G["7. Filming"]
    F --> G
    G --> H["8. Review"]
    H -->|Changes needed| I["Reshooting"]
    I --> H
    H -->|Approved| J["9. Approved<br/>video saved to your Library"]
```

### 1. Create a campaign

Describe what you need: campaign name, description, niche, country, and how the product reaches the creator. A campaign you have not paid for is saved automatically as a [draft](/brands/campaigns/drafts).
See [Create a campaign](/brands/campaigns/create-campaign).

### 2. Decide what you need and check out

Pick the type and number of videos, review the total, and pay.
See [Create a campaign](/brands/campaigns/create-campaign).

### 3. Define your videos

For each video, tell the creator what to do. You can apply the same brief to every video of the same type or customize each one. Submit the brief to make the video active for matching — saved is not submitted. Once a creator joins and accepts the brief, it can no longer be edited.
See [Define your videos](/brands/campaigns/video-briefs).

### 4. Matching

Stllr recommends your videos to creators who fit your brief. A creator reviews the brief and joins. Until then the video shows **Matching you with the right creators**.
See [How creator matching works](/brands/campaigns/creator-matching).

### 5. Shipping (only if a physical product is involved)

You send the product to the creator and add a tracking link. Shipping runs **in parallel** with scripting — the script does not wait for the product.
See [Ship a product to your creator](/brands/videos/product-shipping).

### 6. Scripting

Scripting happens alongside shipping. The script can come from you or from the creator. You can provide your own script and approve it for the creator to follow, or wait for the creator to join, read the brief, and submit their own for your review.
See [Review a script](/brands/videos/review-scripts).

### 7. Filming

Filming starts once the script is approved and, if a product is involved, the creator has received it. The creator then films and uploads the video. Creators have **7 days** to upload from the moment they are assigned (or from the moment they receive the product).

### 8. Review

You watch the video and either approve it or request changes. If you request changes, the video goes back to the creator (**Reshooting**) and returns to review when they upload a new version. Edits before approval are free. After approval, further edits are paid and the price depends on the video type.
See [Review a video](/brands/videos/review-videos).

### 9. Approved

Once you approve, the creator is paid, the watermark is removed from the video, and the video is saved to your Library.
See [After your video is approved](/brands/videos/after-approval).

Approval is the end of the journey: your video is delivered.

## After delivery: Two things we recommend

Once your video is delivered, there are two more things worth doing. They are not part of getting your video, but they get you more from Stllr.

* **Rate your creator — we strongly encourage it.** It takes a minute and helps Stllr recognize great creators and match you with the right ones next time.
* **Try Remix — we strongly recommend it.** Remix is a special add-on feature that turns your approved video into new variations, so one video can become many versions for different audiences and channels.

Both are available as soon as the video is approved, and neither waits for the other. See [After your video is approved](/brands/videos/after-approval).

## Phases on your video page

Every video has a progress timeline:

| Phase | When it applies |
| - | - |
| **Creator onboarding** | A creator has joined and is getting set up. |
| **Scripting** | The script is being written or reviewed. |
| **Shipment** | Only if the video needs a physical product. Runs in parallel with scripting. |
| **Filming** | The creator is filming. |
| **Reshooting** | You requested changes and the creator is working on them. |
| **Approved** | You approved the video. |

See [Track your campaign and videos](/brands/videos/track-progress) for how to read the campaign page.

## When something goes wrong

* **Talk to the creator first.** Use the project chat for questions, clarifications, and requests. Most issues are solved there.
* **Change the creator** if the creator is not working out. See [Resolve a problem with a creator](/brands/videos/creator-issues).
* **Cancel and get a refund** if you no longer need the video. See [Cancel a video and get a refund](/brands/videos/cancel-and-refund).
* **Contact Stllr support** if chatting with the creator cannot solve it.

## Pay as you go vs Premier

Both follow the journey above.

* **PAYG:** you create the campaign, brief the videos, review and approve — everything is self-serve.
* **Premier:** the Stllr team manages the campaign for you from brief to delivery, including a curated list of creators for you to choose from (shared outside the platform) and quality review. Videos may show **Under Stllr review** while the team checks them before they reach you.

See [How to join Stllr as a brand](/brands/getting-started/join-stllr) for the differences.

## Frequently asked questions

<AccordionGroup>
  <Accordion title="How long does it take to get a finished video?">
    It depends on matching, product shipping (if any), the script, and your review speed. Each video page shows **estimated SLAs** — days left for the creator to submit the script and the video. Reviewing quickly keeps the campaign moving.
  </Accordion>

  <Accordion title="Do I have to approve a script?">
    If you provide the script yourself, you approve it so the creator follows it. If you wait for the creator, they submit their own script after joining and you review it. See [Review a script](/brands/videos/review-scripts).
  </Accordion>

  <Accordion title="What if I take a long time to review?">
    The creator cannot move forward until you respond, and the Stllr team follows up on stalled campaigns. Review as soon as you can to keep your campaign on schedule.
  </Accordion>
</AccordionGroup>


## Related topics

- [How creator matching works](/brands/campaigns/creator-matching.md)
- [How to join Stllr as a brand](/brands/getting-started/join-stllr.md)
- [How projects work on Stllr](/creators/projects/how-projects-work.md)
- [Stllr Support](/index.md)


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