Project tiers
There are two project tiers on Stllr:UGC
UGC (user-generated content) projects require you to produce a video that the brand uses in their own marketing channels. You do not need to publish anything on your own social accounts. UGC projects are available to all creators regardless of follower count, as long as your profile meets the project’s other requirements (niche, language, country, face preference). UGC projects pay a fixed price, which varies based on whether the project requires you to show your face or not.Influencer
Influencer projects require you to publish the video on your own social account. These projects are only available to creators who meet the minimum follower count threshold and have a verified linked social account on Stllr. Influencer projects are assigned by the Stllr team — they are not available to self-join from the Explore page. Our team hand-picks creators based on profile fit, follower count, and content quality. Influencer projects generally pay significantly more than UGC projects, and your payout mainly depends on your follower count.Influencer levels
Creators who meet the minimum follower count threshold are placed into one of four influencer levels. Your level is calculated automatically based on the follower count pulled from your linked TikTok or Instagram account.The exact influencer level thresholds are not publicly available.Creators below the minimum threshold (10,000 followers) are classified as UGC creators and are not eligible for influencer projects.
How your level affects you
Your level is not visible to you as a label on your profile, but it directly determines which projects the ops team can assign you to.
How to improve your level
Your influencer level is based solely on your follower count on TikTok or Instagram. To move to a higher level, grow your following on either platform and make sure your social account is linked to your Stllr profile. When your follower count grows, reconnect your social account from settings to trigger a recalculation. See Link your TikTok or Instagram account for instructions.Frequently asked questions
Do I need a certain follower count to join Stllr?
Do I need a certain follower count to join Stllr?
No minimum follower count is required to create an account or join UGC projects. The follower count threshold only applies to influencer project eligibility.
How is my follower count verified?
How is my follower count verified?
Your follower count is pulled directly from your linked TikTok or Instagram account via their official API, and is continuously updated by our system as long as your social account is linked.
What if I have followers on both TikTok and Instagram?
What if I have followers on both TikTok and Instagram?
You can simply link both your TikTok and Instagram accounts from your settings. Linking both accounts can give you additional advantages in how your level is calculated.
Can my level go down?
Can my level go down?
Yes. If your follower count drops below a level threshold and you reconnect your social account, your level will be recalculated accordingly.
I have enough followers but I am not getting influencer projects — why?
I have enough followers but I am not getting influencer projects — why?
Influencer projects are assigned directly by the Stllr ops team based on profile fit, not just follower count. Make sure your profile is complete, your work samples are up to date, and your niche and language selections are accurate. Stllr team reviews profiles when selecting creators for influencer campaigns.